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Brand profile

AG1

AG1, formerly Athletic Greens, is a nutrition company founded in 2010 by former New Zealand police officer Chris Ashenden and led by CEO Kat Cole. Its flagship AG1 powder combines vitamins, minerals, probiotics and plant ingredients and was reformulated as AG1 Next Gen in 2025. The brand built its business on drinkag1.com subscriptions and has since expanded to Amazon, Costco, The Vitamin Shoppe and Target, where it also sells AGZ, a nighttime sleep-support drink.

7.3

Average score

Across 1 product

Testing & quality

AG1 Next Gen (Original and flavored versions) is NSF Certified for Sport; certified lots are listed on nsfsport.com.

AG1 products we’ve reviewed

Front of AG1 Next Gen Original 30-serving pouch (390 g)
Best Overall

NSF Certified for Sport greens drink with a full multivitamin and 10 billion viable cells of five named probiotics, but over $3 a scoop with two proprietary blends.

NSF Sport
5 videos ShopGreens & Superfoods

Video reviews

Creators on AG1