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Brand profile

Cure

Cure (Cure, Inc.) is a New York-based, female-founded hydration brand making plant-based electrolyte mixes from coconut water powder and pink Himalayan salt with no added sugar. Its founder, Lauren, says she created the first recipes in her kitchen after struggling to stay hydrated. Cure says that since 2019 it has grown from a launch in 50 retail stores to 27,000 stores, alongside kids and caffeinated energy versions sold online, on Amazon and on TikTok Shop.

7.5

Average score

Across 1 product

Testing & quality

Says every batch is tested by independent third-party laboratories and publishes batch results for heavy metals, allergens and microbes, with downloadable certificates of analysis on product pages.

Cure products we’ve reviewed

Cure Hydrating Electrolyte Mix Lemonade pouch and stick pack

Coconut-water-based mix with 240 mg sodium, 310 mg potassium and no added sugar, plus published batch test results. Clean and tasty, but pricey per serving.

3rd-party testedKosher
4 videos Shop$1.71/serving

Video reviews

Creators on Cure