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Brand profile

Huel

Huel is a British food company, founded in 2014 by Julian Hearn with nutritionist James Collier, that makes plant-based, nutritionally complete meals. Its name is a blend of 'human' and 'fuel'. The range includes Huel Powder, Black Edition, ready-to-drink meals, Hot & Savory instant meals, Daily Greens and bars. Huel is headquartered in Tring, Hertfordshire, England, and sells in the US through its website, its official TikTok Shop and retailers.

  • Tring, Hertfordshire, England
  • Founded 2014
  • huel.com
8.1

Average score

Across 1 product

Testing & quality

Brand says all products are routinely tested for microbes, allergens, heavy metals and pesticides using accredited labs; its UK manufacturing site is BRCGS accredited. No product-level NSF or Informed certification verified for US products.

Huel products we’ve reviewed

Front of Huel Black Edition Chocolate 17-meal bag
Best Overall
8.1Good

A complete vegan meal powder with 40 g protein, 11 g fiber and 27 vitamins and minerals per 400-calorie serving; fully disclosed, but the taste is divisive.

3rd-party tested
4 videos Shop$3.53/serving

Video reviews

Creators on Huel