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Brand profile

Liquid I.V.

Liquid I.V. is a functional hydration brand based in Los Angeles, California, best known for its Hydration Multiplier electrolyte stick packs. Unilever acquired the company in 2020 and describes it as the top powdered hydration brand in the US, sold online and in more than 80,000 retail stores. Its range also includes sugar-free, energy, immune-support, kids and gut-health versions, and it donates product and funds through a water-access impact program.

7.0

Average score

Across 1 product

Testing & quality

Promotes gluten-free and non-GMO status and in-house clinical research on its formulas; does not advertise third-party contaminant testing or a sport certification such as NSF or Informed Sport.

Liquid I.V. products we’ve reviewed

Front of Liquid I.V. Hydration Multiplier Lemon Lime 16-stick pouch
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7.0Mixed

America's best-known electrolyte stick: 560 mg sodium, 370 mg potassium and 11 g sugar per packet. Handy for sweaty days, but pricey and sugary for everyday sipping.

5 videos$1.56/serving

Video reviews

Creators on Liquid I.V.