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Brand profile

Ritual

Ritual is a Los Angeles-based, direct-to-consumer supplement brand founded by Katerina Schneider, which launched its Essential for Women multivitamin in 2016 as a subscription product. It is known for short formulas, clear beadlet-in-oil capsules and its Made Traceable program, which lists ingredient suppliers and manufacturing locations. Ritual is a Certified B Corporation and now also sells through Amazon, Target, Whole Foods and TikTok Shop.

7.3

Average score

Across 2 products

Testing & quality

Ritual states every lot is third-party tested for heavy metals, microbes and major allergens; Essential for Women 18+ is USP Verified and Non-GMO Project Verified.

Ritual products we’ve reviewed

Ritual Essential for Women 18+ bottle with its clear capsules
Trending

A nine-nutrient women's multi with vegan D3, methylfolate and 330 mg algal DHA; top-tier transparency, but no iodine or zinc and a premium price.

USPNon-GMO+1
5 videos ShopMultivitamins
Ritual Synbiotic+ 30-capsule bottle with a capsule
7.0Mixed

Two of the best-studied probiotic strains (LGG, BB-12) at 11B CFU guaranteed to expiration, plus a phage prebiotic and tributyrin. Top testing, premium price.

3rd-party testedNon-GMO+1
3 videosGut Health & Probiotics

Video reviews

Creators on Ritual