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Nutrition Reviews

Head to head · Protein Powder

Ensure Max Protein Nutrition Shake vs Naked Nutrition Naked Whey Grass-Fed Whey Protein (Unflavored)

Naked Nutrition scores higher overall (7.9 vs 7.5 out of 10), mainly on efficacy and value.

Updated October 2026 from our full reviews · How we score

A 150-calorie, 11 fl oz shake with 30 g milk protein, 1 g sugar and 4 g prebiotic fiber — convenient and vitamin-loaded, but priced above peers.

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Higher score

A one-ingredient grass-fed whey concentrate: 25 g protein per 30 g serving with no sweeteners or additives; plain-tasting and best blended.

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The short answer

Choose Ensure if…

  • Hitting a protein target without cooking
  • Older adults maintaining muscle mass
  • Low-appetite or on-the-go days
  • Low-sugar, low-calorie protein

Choose Naked Nutrition if…

  • Smoothies, oats and baking
  • People avoiding sweeteners and additives
  • Minimalist ingredient lists
  • You care most about efficacy, value

Side by side

Max Protein Nutrition ShakeNaked Whey Grass-Fed Whey Protein (Unflavored)
Our score7.5 / 107.9 / 10
Efficacy (30%)8.08.6
Quality & Purity (25%)7.37.4
Value (20%)6.87.8
Experience (15%)7.37.3
Transparency (10%)8.08.0
FormReady to drinkPowder
Serving1 carton (11 fl oz / 330 mL)12 servings per container30 g (about 2 scoops)76 servings per container
Price per serving$2.83See retailer
Testing & certifications
KosherHalal
None verified
DietaryGluten-freeGluten-free, Soy-free, Non-GMO
Key ingredients
  • Milk protein concentrate and calcium caseinate (total protein)30 g
  • Soluble corn fiber and short-chain fructooligosaccharides4 g total fiber
  • Vitamin D11 mcg (60% DV)
  • Calcium650 mg (50% DV)
  • Sucralose and acesulfame potassiumNot disclosed
  • High oleic sunflower oil1.5 g total fat
  • Grass-fed whey protein concentrate25 g protein
  • Naturally occurring BCAAs5.9 g
Flavors7 (Milk Chocolate, Milk Chocolate with Caffeine, Café Mocha…)5 (Unflavored, Chocolate, Vanilla…)
Creator video reviews65

Pros and cons

Max Protein Nutrition Shake

  • 30 g of complete milk protein (milk protein concentrate plus calcium caseinate) in only 150 calories
  • 1 g total sugar, 0 g added sugar, and 4 g fiber including a short-chain fructooligosaccharide prebiotic
  • 25 vitamins and minerals per carton, including 60% DV vitamin D, 50% DV calcium and 45% DV zinc
  • Full nutrition panel and complete ingredient list published on Abbott's own store — no proprietary blends
  • Shelf-stable cartons that are gluten-free, kosher and halal, and suitable for lactose intolerance
  • Premium price: about $2.83 per carton at Abbott's list price, versus roughly $2 for several comparable 30 g ready-to-drink shakes
  • No NSF Certified for Sport, Informed Sport or other third-party sport certification that we could confirm
  • Sweetened with sucralose and acesulfame potassium; review round-ups report a thick consistency and a medicinal aftertaste for a minority of drinkers
  • Most vitamin and mineral levels are published only as %DV, not absolute amounts, and milk-based so not suitable for vegans

Naked Whey Grass-Fed Whey Protein (Unflavored)

  • Single ingredient: grass-fed whey protein concentrate with no sweeteners or additives
  • 25 g of protein and 5.9 g of naturally occurring BCAAs per 30 g serving
  • Versatile in recipes because it has no flavor or sweetener
  • Large review base: 4.3 stars from nearly 11,000 buyer ratings
  • Bland, milky taste on its own; most people blend it with other ingredients
  • Clumping and foaming are common complaints without a blender
  • The NSF Contents Certified claim could not be confirmed in NSF's public listings
  • Contains some lactose (2 g sugar per serving), unlike an isolate

Our verdicts

Max Protein Nutrition Shake

For 30 g of complete milk protein in 150 calories with 25 vitamins and minerals and no added sugar, this is a well-constructed convenience shake from a manufacturer with serious clinical-nutrition credentials. It is best viewed as a protein-and-micronutrient top-up for busy days, older adults or low-appetite periods rather than a performance product, since there is no sport certification. Expect to pay more per serving than most 30 g rivals, and buy a four-pack first — opinions on the thick texture and sucralose finish split sharply.

Full review

Naked Whey Grass-Fed Whey Protein (Unflavored)

Naked Whey is the simplest way to add whey to your diet: one ingredient, 25 g of protein per serving and a fair price for grass-fed sourcing. It tastes plain on its own and its NSF certification could not be confirmed in NSF's public database, so it suits blenders and bakers better than athletes who need verified testing.

Full review

What creators say

Questions people ask

Is Ensure better than Naked Nutrition?
In our scoring, Naked Nutrition Naked Whey Grass-Fed Whey Protein (Unflavored) rates higher overall (7.9 vs 7.5 out of 10). Naked Nutrition leads on efficacy and value. Scores weigh efficacy, quality, value, experience and transparency.
Who should choose Ensure over Naked Nutrition?
Our reviews suggest Ensure is best for hitting a protein target without cooking, older adults maintaining muscle mass and low-appetite or on-the-go days, while Naked Nutrition is best for smoothies, oats and baking, people avoiding sweeteners and additives and minimalist ingredient lists.

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