Head to head · Hair, Skin & Nails
MaryRuth's Liquid Morning Multivitamin + Hair Growth vs Nutrafol Women Hair Growth Nutraceutical
Nutrafol scores higher overall (6.9 vs 6.5 out of 10), mainly on efficacy and quality & purity. MaryRuth's still leads on value and experience.
Updated October 2026 from our full reviews · How we score
MaryRuth's viral liquid multi uses Lustriva at the dose that thickened hair in a trial, but 10,000 mcg of biotin can skew lab tests and it costs $2.50 a day.
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Dermatologist-favorite hair supplement, NSF Certified for Sport and now biotin-free and vegan; backed by company-funded trials but $88 a month and built on proprietary blends.
We may earn a commission when you buy through these links — it never affects our scores. How we make money
We may earn a commission when you buy through these links — it never affects our scores. How we make money
The short answer
Choose MaryRuth's if…
- Women with thinning hair who want one daily liquid
- People who dislike swallowing pills
- Vegan, gluten-free and sugar-free diets
- You care most about value, experience
- You want the lower cost per serving ($2.50)
Choose Nutrafol if…
- Women 18-44 with stress- or lifestyle-related thinning
- Athletes who need NSF Certified for Sport products
- People who want a biotin-free hair supplement
- You care most about efficacy, quality & purity
Side by side
| Liquid Morning Multivitamin + Hair Growth | Women Hair Growth Nutraceutical | |
|---|---|---|
| Our score | 6.5 / 10 | 6.9 / 10 |
| Efficacy (30%) | 6.8 | 7.4 |
| Quality & Purity (25%) | 7.2 | 9.0 |
| Value (20%) | 5.2 | 4.5 |
| Experience (15%) | 7.2 | 6.8 |
| Transparency (10%) | 5.8 | 5.5 |
| Form | Liquid | Capsule |
| Serving | 2 Tbsp (30 mL)30 servings per container | 4 capsules30 servings per container |
| Price per serving | $2.50 | $2.93 |
| Testing & certifications | Clean Label ProjectcGMP facility | NSF Certified for Sport |
| Dietary | Vegan, Dairy-free, Gluten-free, Soy-free, Sugar-free | Vegan, Gluten-free |
| Key ingredients |
|
|
| Flavors | 2 (Peach Mango, Dragon Fruit Melon) | — |
| Creator video reviews | 5 | 4 |
Pros and cons
Liquid Morning Multivitamin + Hair Growth
- Provides Lustriva at about the 160 mg daily dose that improved hair thickness in a placebo-controlled trial
- Clean Label Project certified and made in a GMP facility
- Liquid format with methylfolate and methylcobalamin, so no pills to swallow
- Sugar-free, vegan, and free of dairy, gluten and soy
- Most buyers enjoy the Peach Mango flavor
- 10,000 mcg of biotin (33,333% DV) can distort lab tests, including troponin tests for heart attacks
- The hair evidence rests on one 12-week trial of the ingredient, not of this product
- About $2.50 a day, and it lacks iron, iodine, calcium and magnesium
- 1,000 mcg of chromium is far above the Daily Value, and some buyers report stomach upset
Women Hair Growth Nutraceutical
- NSF Certified for Sport (brand and NSF listings)
- Biotin-free, so no biotin-related lab test interference from this product
- Controlled trial of the original formula and a favorable 2023 systematic review
- Vegan formula with smaller capsules
- Widely recommended by dermatologist creators
- $88 per month, among the most expensive supplements in any category
- Ingredients sit in proprietary complexes without individual doses
- Four capsules a day; some buyers report stomach upset or diarrhea
- New formula's clinical results not yet peer-reviewed
Our verdicts
Liquid Morning Multivitamin + Hair Growth
This is one of the few viral hair supplements that uses its headline ingredient at the dose that worked in a trial, and Clean Label Project certification adds confidence. The trade-offs are real: the evidence is one ingredient study, the 10,000 mcg of biotin can skew blood tests, and $2.50 a day is steep for a multivitamin missing key minerals. Women who want one tasty liquid for hair and daily vitamins may find a three-month trial worthwhile, but anyone with upcoming lab work or a tight budget should look elsewhere.
Full review
Women Hair Growth Nutraceutical
Nutrafol Women is the most credible of the heavily marketed hair supplements: NSF Certified for Sport, dermatologist-endorsed and supported by a controlled trial of its original formula. But it costs about $1,000 a year, hides doses in proprietary blends, and its new biotin-free formula has less published evidence. Get a diagnosis first, and try it for six months only if the budget allows.
Full review
What creators say
Questions people ask
Is MaryRuth's better than Nutrafol?
Which is cheaper per serving, MaryRuth's or Nutrafol?
Are MaryRuth's and Nutrafol third-party tested?
Who should choose MaryRuth's over Nutrafol?
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