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Nutrition Reviews

Head to head · Omega-3 & Fish Oil

Nature's Bounty Fish Oil 1200 mg Softgels vs Nordic Naturals Ultimate Omega

Nordic Naturals scores higher overall (8.4 vs 7.0 out of 10) and leads on four of the five factors we score.

Updated October 2026 from our full reviews · How we score

Front of the 200-count Nature's Bounty Fish Oil 1200 mg rapid release softgel bottle
Nature's BountyFish Oil 1200 mg Softgels
7.0
Mixed

A widely sold fish oil with 360 mg of omega-3 per softgel, but the label never says how much is EPA or DHA, and no third-party testing backs it.

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Higher score
Front of Nordic Naturals Ultimate Omega 120 soft gel box, lemon flavor
Nordic NaturalsUltimate Omega
8.4
Good

1,100 mg EPA+DHA per two lemon-flavored softgels in triglyceride form, with lot-level purity testing; excellent tolerability, but pricier than IFOS-certified rivals.

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The short answer

Choose Nature's Bounty if…

  • Shoppers who want a basic fish oil from a supermarket or drugstore shelf
  • Budget buyers who catch it on sale
  • People who already take it and tolerate it well

Choose Nordic Naturals if…

  • About 1 g of EPA+DHA daily from a trusted brand
  • People who get fishy burps from cheaper oils
  • Buyers who want lot-specific certificates of analysis
  • You care most about efficacy, quality & purity, experience, transparency

Side by side

Fish Oil 1200 mg SoftgelsUltimate Omega
Our score7.0 / 108.4 / 10
Efficacy (30%)6.88.6
Quality & Purity (25%)7.08.6
Value (20%)7.47.2
Experience (15%)7.68.8
Transparency (10%)5.59.0
FormSoftgelSoftgel
Serving1 softgel200 servings per container2 soft gels60 servings per container
Price per serving$0.12See retailer
Testing & certifications
cGMP facility
Third-party testedcGMP facility
DietaryGluten-free, Dairy-free, Non-GMOGluten-free, Dairy-free, Non-GMO
Key ingredients
  • Total omega-3 fatty acids (EPA, DHA and other omega-3s)360 mg
  • Fish oil (anchovy, herring, mackerel, sardine)1,200 mg
  • EPA (eicosapentaenoic acid)
  • DHA (docosahexaenoic acid)
  • Mixed natural tocopherols
  • EPA (eicosapentaenoic acid)650 mg
  • DHA (docosahexaenoic acid)450 mg
  • Total omega-3s (re-esterified triglyceride form)1280 mg
Flavors—1 (Lemon)
Creator video reviews34

Pros and cons

Fish Oil 1200 mg Softgels

  • 360 mg of total omega-3s per softgel, in natural triglyceride form
  • Fish species and country of origin (Peru) are named on the label
  • Widely stocked; 200 softgels last about 66 days at the label dose
  • Buyers consistently report little fishy aftertaste when taken with meals
  • EPA and DHA amounts are not disclosed, not even as a combined figure
  • No third-party certification or published oxidation data for this bottle
  • Three large softgels a day to reach about 1 g of total omega-3
  • Shelf prices vary widely, from about $22 to $30 per bottle

Ultimate Omega

  • 650 mg EPA + 450 mg DHA per 2-softgel serving
  • Re-esterified triglyceride form with vitamin E and rosemary extract as antioxidants
  • Certificates of analysis available; Friend of the Sea and IGEN non-GMO certified
  • Lemon flavor; buyers widely report no fishy aftertaste
  • 4.7 stars from 60,000+ buyer ratings
  • Not IFOS-certified, unlike several lower-priced competitors
  • About $0.72 per daily serving, above the category average
  • Two fairly large softgels per serving, per several reviewers
  • Gelatin softgel is not vegetarian

Our verdicts

Fish Oil 1200 mg Softgels

Softgel for softgel, this matches Nature Made Fish Oil 1200 mg, but it discloses less and lacks independent verification. Shoppers who want a standard-strength oil off the shelf get more transparency from Nature Made's USP Verified version, and anyone aiming for about 1 g of EPA plus DHA will swallow fewer pills with a concentrated, third-party-tested oil. It is a reasonable buy on sale for people who already tolerate it.

Full review

Ultimate Omega

Ultimate Omega earns its reputation with a meaningful 1,100 mg EPA+DHA dose, triglyceride-form oil, published lot testing and some of the best tolerability feedback in the category. You pay a premium for the name, and it lacks IFOS certification, so value-focused buyers can match the dose for less. If taste and brand track record matter most, it remains a safe, well-made choice.

Full review

What creators say

Questions people ask

Is Nature's Bounty better than Nordic Naturals?
In our scoring, Nordic Naturals Ultimate Omega rates higher overall (8.4 vs 7.0 out of 10). Nordic Naturals leads on efficacy, quality & purity, experience and transparency. Scores weigh efficacy, quality, value, experience and transparency.
Who should choose Nature's Bounty over Nordic Naturals?
Our reviews suggest Nature's Bounty is best for shoppers who want a basic fish oil from a supermarket or drugstore shelf, budget buyers who catch it on sale and people who already take it and tolerate it well, while Nordic Naturals is best for about 1 g of EPA+DHA daily from a trusted brand, people who get fishy burps from cheaper oils and buyers who want lot-specific certificates of analysis.

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The Very Finest Fish Oil (Liquid) vs Fish Oil 1200 mg Softgels

Fish Oil 1200 mg Softgels vs Ultimate Omega

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