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Nutrition Reviews

Head to head · Vitamins & Minerals

Qunol Ultra CoQ10 100 mg Softgels vs Tru Niagen Nicotinamide Riboside 300 mg

Qunol scores higher overall (7.1 vs 6.6 out of 10), mainly on efficacy, value and experience. Tru Niagen still leads on quality & purity.

Updated November 2026 from our full reviews · How we score

Higher score
Front of the Qunol Ultra CoQ10 100 mg bottle, 90 softgels
QunolUltra CoQ10 100 mg Softgels
7.1
Mixed

Once-daily 100 mg ubiquinone in a water-and-fat-soluble base at a fair price, though CoQ10's evidence for statin aches and blood pressure is weak.

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Front of the Tru Niagen 300 mg bottle of 30 vegetarian capsules
Tru NiagenNicotinamide Riboside 300 mg
6.6
Mixed

A rigorously tested nicotinamide riboside capsule that reliably raises NAD+, though trials in healthy adults show few clear health benefits for $1.63 a day.

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The short answer

Choose Qunol if…

  • Statin users who want to try CoQ10 for muscle aches with their doctor's agreement
  • People who want a simple, once-daily ubiquinone softgel
  • Budget-minded buyers (about $0.29 a day at the brand's price)
  • You care most about efficacy, value, experience
  • You want the lower cost per serving ($0.29)

Choose Tru Niagen if…

  • Adults who want the most-studied, NSF-certified form of nicotinamide riboside
  • People curious about NAD+ who accept that the benefits are unproven
  • Drug-tested athletes who need a certified product
  • You care most about quality & purity

Key differences

Biggest scoring gap
Value: Qunol 7.8, Tru Niagen 4.5. This factor covers cost per effective serving compared with category peers.
Price
Qunol costs $0.29 a serving, 82% less than Tru Niagen ($1.63): about $8.70 versus $48.90 for 30 servings at the list prices in our reviews.
Independent testing
Only Tru Niagen carries NSF Certified for Sport; Qunol has no independent certification we could verify. NSF Certified for Sport: independently tested for label accuracy, contaminants and 280+ substances banned in sport; facilities audited twice a year.
Formula
Of the key ingredients in our reviews, only Tru Niagen lists magnesium.
Format
Qunol: softgel, 90 servings per container; Tru Niagen: capsule, 30 servings per container.
Dietary labels
Only Tru Niagen is labeled vegetarian.

Side by side

Ultra CoQ10 100 mg SoftgelsNicotinamide Riboside 300 mg
Our score7.1 / 106.6 / 10
Efficacy (30%)6.25.5
Quality & Purity (25%)7.39.0
Value (20%)7.84.5
Experience (15%)7.97.5
Transparency (10%)6.66.5
FormSoftgelCapsule
Serving1 Softgel90 servings per container1 vegetarian capsule30 servings per container
Price per serving$0.29$1.63
Testing & certifications
Third-party testedcGMP facility
NSF Certified for SportKosherHalalcGMP facility
DietaryGluten-freeVegetarian, Gluten-free
Key ingredients
  • Coenzyme Q10 (ubiquinone)100 mg
  • Vitamin E (as dl-alpha tocopheryl acetate)68 mg (453% DV)
  • Polysorbate 80 and medium chain triglycerides
  • Niagen (nicotinamide riboside chloride)300 mg
  • Microcrystalline cellulose, hypromellose capsule, vegetable magnesium stearateNot disclosed
Flavors——
Creator video reviews34

Pros and cons

Ultra CoQ10 100 mg Softgels

  • Solubilized formula; the NAD found a reasonable basis for its higher-absorption claim versus standard powdered CoQ10
  • Short, fully disclosed label: 100 mg CoQ10 plus vitamin E, no proprietary blend
  • Inexpensive at about $0.29 per day from qunol.com
  • 100 mg is below the 300 mg a day used in the key heart-failure and migraine trials
  • Evidence for statin muscle aches is mixed and for blood pressure is negative
All 8 pros and cons

Nicotinamide Riboside 300 mg

  • NSF Certified for Sport and third-party tested by Alkemist Labs
  • 300 mg raised blood NAD+ about 51% in a controlled trial
  • Single patented ingredient with an FDA GRAS letter and two NDI notifications
  • Trials in healthy adults show few consistent health benefits
  • Marketing leans on a six-person NMN comparison and broad "cellular energy" language
All 8 pros and cons

Our verdict: Qunol vs Tru Niagen

Qunol is the stronger product overall, 7.1 to 6.6 in our scoring, ahead on efficacy, value and experience. It is also 82% cheaper per serving. If you are tested for banned substances, choose Tru Niagen: it is the one with NSF Certified for Sport. Each full review shows the evidence, testing and buyer feedback behind these scores.

Full Ultra CoQ10 100 mg Softgels review Full Nicotinamide Riboside 300 mg review

What creators say

Questions people ask

Is Qunol better than Tru Niagen?
In our scoring, Qunol Ultra CoQ10 100 mg Softgels rates higher overall (7.1 vs 6.6 out of 10). Qunol leads on efficacy, value and experience; Tru Niagen leads on quality & purity. Scores weigh efficacy, quality, value, experience and transparency.
Which is cheaper per serving, Qunol or Tru Niagen?
Qunol costs about $0.29 per serving versus $1.63 for Tru Niagen, based on the list prices shown in our reviews. Prices change often, so check the current price before buying.
Are Qunol and Tru Niagen third-party tested?
Qunol has no independent certification we could verify; Tru Niagen carries NSF Certified for Sport. Sport-level certifications screen for banned substances, which matters for drug-tested athletes.
Who should choose Qunol over Tru Niagen?
Our reviews suggest Qunol is best for statin users who want to try CoQ10 for muscle aches with their doctor's agreement, people who want a simple, once-daily ubiquinone softgel and budget-minded buyers (about $0.29 a day at the brand's price), while Tru Niagen is best for adults who want the most-studied, NSF-certified form of nicotinamide riboside, people curious about NAD+ who accept that the benefits are unproven and drug-tested athletes who need a certified product.
What is the difference between Qunol and Tru Niagen?
Qunol costs $0.29 a serving, 82% less than Tru Niagen ($1.63): about $8.70 versus $48.90 for 30 servings at the list prices in our reviews. Only Tru Niagen carries NSF Certified for Sport; Qunol has no independent certification we could verify. NSF Certified for Sport: independently tested for label accuracy, contaminants and 280+ substances banned in sport; facilities audited twice a year. Of the key ingredients in our reviews, only Tru Niagen lists magnesium.

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